Resume

Work experience

Freelance • Philadelphia, PA (Remote) • 02/2024 - Present

Writer, Editor & Content Strategist

  • Write articles about the local food scene for Philadelphia Magazine and The Philadelphia Inquirer, published online and in print.

  • Write and edit features for The Rooted Journal, a food-centric platform focused on regenerative agriculture. Highlights include editing 23 stories for the inaugural Fall 2024 issue and collaborating with the editor-in-chief to shape the journal’s overall style and tone.

  • Create SEO-driven content guides and articles (such as how to make an Amazon registry) for About Amazon.

Business Insider • London - NYC • 02/2016 - 02/2024

Deputy Executive Editor, Lifestyle

  • Developed an editorial strategy to grow hundreds of millions of pageviews on the lifestyle vertical per month and on off-platform partners, including MSN, Yahoo, and Apple News.

  • Oversaw 15+ full-time editors and writers across multiple time zones and worked with freelancers.

  • Created a number of high-level content packages and features, many of which have been nominated for journalism awards and sold to sponsors.

  • Implemented a strategy to update old editorial content to boost SEO and traffic.

  • Increased brand recognition by representing the company at renowned events including Art Basel, South Beach Food & Wine Festival, and more.

Deputy Editor, Lifestyle

  • Orchestrated cross-team coverage plans for major live events and breaking news events, including Queen Elizabeth II's death.

  • Represented the newsroom with media appearances on MSNBC, NBC, Good Morning America, and more.

  • Led newsroom-wide training programs to improve the quality of the company's journalism.

  • Created cross-team content packages to sell to sponsors.

Senior Editor, Lifestyle

  • Grew the lifestyle team and developed an editorial strategy that increased the section's pageviews by 300% within a year.

  • Curated content for the lifestyle homepage and a weekly newsletter sent to readers around the world.

Lifestyle Editor

  • Recruited, hired, and managed additional reporters and interns to expand Business Insider's beauty, style, food, and travel content, and edited their work.

  • Led newsroom-wide training programs to improve the quality of the company's journalism.

  • Boosted brand appeal to sponsors by curating content for the lifestyle homepage.

Associate Editor, Lifestyle

  • Recruited, hired, and managed a team of interns to help build out beauty and style content, and edited their work.

  • Reported on food, travel, beauty, and style content, identifying areas of opportunity to expand Business Insider's coverage.

  • Held brainstorms to come up with engaging ideas that brought in millions of pageviews.

Lifestyle Reporter

  • Founded the lifestyle section of Business Insider's London bureau, publishing multiple stories per day that brought in millions of pageviews and made me a top traffic earner in the newsroom.

  • Responsible for manning the site and the company's social-media accounts during weekend shifts as the sole reporter on duty.

  • Recruited, hired, and managed an intern and editor to help build out the London office's lifestyle section and trained the editor to take my place when I later transferred to the company's NYC headquarters.

Not Actual Size • London, UK • 09/2015 - 02/2016

Content Manager

  • Created content campaigns for clients including Dove and Luxottica Group.

  • Conducted brand research, wrote project briefs, and contributed articles to client publications.

Thrillist • New York City • 01/2014 - 05/2015

Editorial Assistant, Travel

  • Wrote and reported trending travel news posts and features, publishing multiple stories a day and promoting them on social media.

  • Copy-edited articles written by other members of staff, built freelance content in the CMS, and optimized these stories for SEO.

  • Created and scheduled an email newsletter sent to readers all over the world.

Education

New York University • MA in Cultural Reporting and Criticism, Journalism • GPA: 3.8 GPA • 01/2012 - 12/2013

Queen Mary University of London • BA in English Literature • GPA: First Class Honours (graduated summa cum laude) • 01/2008 - 12/2011

Awards & Scholarships:

Sylvia Perry Prize • Queen Mary, University of London • 07/2011

Westfield Trust Prize • Queen Mary, University of London • 07/2011

Leadership

Poynter Institute's Leadership Academy for Women • St. Petersburg, Florida • 09/2022

This prestigious, application-only program focuses on overcoming imposter syndrome, delegating effectively, having difficult conversations and navigating workplace conflicts, and building a successful team, among other crucial leadership skills.